Social Media Facts March 14, 2011
Posted by alkhoudarynz in General.Tags: digital communication, digital media, digital strategy, facebook, LinkedIn
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Fact:
More than 65 percent of the largest 100 international companies now have active accounts on Twitter, at least 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs.
Updates:
LinkedIn Today lets professionals share news
Through a new service, LinkedIn Today, which aggregates the top news headlines and stories being shared by members of the site.
Info derived from Social Media Influence and Silicon
Leverage Facebook E-Commerce for Social Campaigns March 9, 2011
Posted by alkhoudarynz in Articles I've Read.Tags: digital communication, digital media, digital strategy, facebook, nour al khoudary blog, online media, social networking
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As Facebook social campaigns become more mainstream, marketers can increase ROI by integrating e-commerce functionality. Campaigns leveraging the Facebook store could include:
- Facebook contests that request Likes can automatically send users to the Facebook store to encourage product browsing.
- Businesses can post ads, promotions, flash sales, or product-focused press to their Wall and link to the Facebook store’s PDP pages, enabling quick purchasing ability within the social network.
- By leveraging the Facebook Fans API, brands are empowered to combine “deals of the day” or product announcements with deep links to product detail and purchase pages within the Facebook store. This approach gives the user fast transaction capabilities, while also helping the brand collect the user’s data and demographic details.
- Facebook is currently testing a “Buy With Friends” program, which allows brands to offer discount incentives to users who encourage their friends to buy the same item by publishing purchases on friends’ news feeds.
Facebook users spend more than 700 billion minutes per month browsing the network. As many consumers are increasingly spending the majority of their online time on Facebook, it’s crucial for brands to maximize their social presence with a Facebook commerce strategy that encourages social shopping and drives additional revenue.
Published by Mashable
Social Vibe Badge! March 1, 2011
Posted by alkhoudarynz in General.Tags: social networking
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Click on the Social Vibe Plugin (on the right of my Blog’s homepage), to help me support the Stand Up To Cancer social campaign.
Doing business in an online world March 1, 2011
Posted by alkhoudarynz in Articles I've Read.Tags: digital communication, digital media, digital strategy, facebook, LinkedIn, network, online digital tools, online media, social media, social networking, social networks, Twitter
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The digital revolution
One of the important tools is:
social media and social networks. Unlike online meetings, these technologies were popularised in the consumer world before being applied to business. At first glance, blogs and podcasts might not be obvious tools for workplace communication, but in fact they can provide a vehicle for disseminating information across an entire company, or for sharing knowledge. For instance, blogs can allow employees to share and discuss information they have gathered which can be of wider benefit. They can then act as a knowledge base that others can refer to at anytime. Twitter, a more recent development, is more similar to IM in that it is best suited to short, one-off requests. But its ability to send a request or message to a network of followers simultaneously can give employees access to a powerful bank of pooled knowledge.
Social networking is the final piece in the puzzle. While sites such as Facebook and MySpace remain primarily in the consumer market, you shouldn’t underestimate the potential of business-oriented networks such as LinkedIn, which can have many benefits. For example, a simple status update could be used to announce company news, and valuable insight can be gained by looking at who is connected with your contacts – you can improve your knowledge of existing clients, and perhaps even identify new ones. By joining or creating groups on a site like LinkedIn, you can identify distinct groups of contacts, whether internal or external, with which to communicate on particular issues. This can be particularly useful in smaller companies where there are less people to discuss ideas, as it can provide an almost limitless network of peers with which to debate new strategies or initiatives. We’re currently working with LinkedIn on its first European Business Awards, the first time that the success of individuals and businesses using the network has been celebrated.
Published By Silicon
Nour Al Khoudary's Blog 