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IPAD view for WordPress, and more!!! June 17, 2011

Posted by alkhoudarynz in General.
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Great features have been added to WordPress Engine and Blog, where now users can customize their WordPress-based Blog/Website’s view on IPad using Appearance customization tools offered through the Administration Panel.

PC Users, you don’t have to have an IPAD to check out the above. You can use Safari browser tools to check our your Blog’s Layout on IPAD.

This would allow you to engage with others, reach wider range of users, and a lot more.

Basically, you’ve advanced one step further in Social Media Channels’ engagement.

More interesting features, worth exploring, are being added to WordPress.

Be the ones first to explore 😉

Leverage Facebook E-Commerce for Social Campaigns March 9, 2011

Posted by alkhoudarynz in Articles I've Read.
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As Facebook social campaigns become more mainstream, marketers can increase ROI by integrating e-commerce functionality. Campaigns leveraging the Facebook store could include:

  • Facebook contests that request Likes can automatically send users to the Facebook store to encourage product browsing.
  • Businesses can post ads, promotions, flash sales, or product-focused press to their Wall and link to the Facebook store’s PDP pages, enabling quick purchasing ability within the social network.
  • By leveraging the Facebook Fans API, brands are empowered to combine “deals of the day” or product announcements with deep links to product detail and purchase pages within the Facebook store. This approach gives the user fast transaction capabilities, while also helping the brand collect the user’s data and demographic details.
  • Facebook is currently testing a “Buy With Friends” program, which allows brands to offer discount incentives to users who encourage their friends to buy the same item by publishing purchases on friends’ news feeds.

 

Facebook users spend more than 700 billion minutes per month browsing the network. As many consumers are increasingly spending the majority of their online time on Facebook, it’s crucial for brands to maximize their social presence with a Facebook commerce strategy that encourages social shopping and drives additional revenue.

 

 

Published by Mashable

A new way to measure word-of-mouth marketing August 3, 2010

Posted by alkhoudarynz in Articles I've Read.
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Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively.

read more on http://www.silicon.com/management/sales-and-marketing/2010/07/29/a-new-way-to-measure-word-of-mouth-marketing-39746150/?s_cid=115

Microsoft software licensing changes: What they mean for your business August 3, 2010

Posted by alkhoudarynz in Articles I've Read.
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With the price for Microsoft Office 2010 increasing compared to Office 2007, Forrester says organisations will need to think carefully about whether to purchase Software Assurance for Office as part of any new licence agreement with Microsoft.

Software Assurance is a service package companies can buy alongside licence agreements which provides additional upgrade rights and deployment services for the technology it’s attached to.

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Organizations running Office 2007 without Software Assurance will be able to upgrade at an additional cost but for those running earlier versions of Office there is no upgrade option, meaning they will have to start new licence agreements if they want to use Office 2010.

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The next potential area of confusion is a set of new licensing options for accessing virtual versions of Office via devices other than the user’s work PC.

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read more on http://www.silicon.com/technology/software/2010/07/30/microsoft-software-licensing-changes-what-they-mean-for-your-business-39746136/?s_cid=103